While the name may not be a household word, Nexen is a tyre company with more than 50 years of experience under its steel belt. While that’s impressive in its own right its a new Nexen product that is turning heads. Nexen has just released a new tyre one with an impressive 365 mm width and 24 inch diameter. As crazy as those numbers might be, they pale in comparison to the middle number in the equation.

You see, Nexen has just shown off the very first 15-series tyre. That’s right, the world’s first and only 365/15R24 tyre. If you thought 35s resembled rubber bands wrapped around 19- and 20-inch wheels, this thing looks like it’s painted on. Who knows what the ride quality might be like, but sidewall flex will be minimal at best.