Superbowl commercials are big business in the States and the marketing team at Chrysler are getting amongst it during this year’s big game. This time around it’s the Dodge Charger that’s getting the big push.
The Charger ad is a very simple affair, with a jet-black R/T model sitting in a parking lot all by its lonesome. Dodge saved a bit of coin by just slowly zooming in on the nice-looking muscle sedan for the entire duration of the 30 second spot. No fancy CGI effects, no big budget stunts. Then they apparently blew all the money they saved by hiring TV show Dexter star Michael C. Hall to perform the commercial’s voice-over.
Check out the super ad below.
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