For starters, the Dodge Challengers you see pictured aren’t pink, they’re actually Furious Fuchsia. Chrysler is conveniently choosing not to remember that it offered a similar shade back in 1970 and 1971 called Panther Pink. This despite the fact that Dodge president and CEO Ralph Gilles has said that the R/T Classic and SRT8 Furious Fuchsia editions “commemorate four decades of Challenger performance” and “modernize one of the most memorable hues from 1970.”

Recently Chrysler also reintroduced Plum Crazy in its original purple flavor, but this is taking retro colour schemes to a new level. To come with the new Furious Fuchsia Challenger there’s also an optional set of Pearl White performance seats with Furious Fuchsia stitching that we think would look real fancy with the White body-side R/T stripes and functional hood scoop on the R/T Classic.

If the R/T’s 376 horsepower just isn’t enough for your needs, you can always upgrade to the SRT8 and its 6.2-litre Hemi V8, which offers up a willing 425-horsepower and 420 pound-feet of torque but move quick as there’s only 400 in this limited edition hue slated for production.

Base price for the 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat comes in at $35,140 USD with the SRT8 model at $45,150 USD.

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